The Best Bing Ads online tools to improve ad performance

Adding Bing Ads to your marketing arsenal helps you earn a higher return on investment, because it allows you to tap into a largely unused medium for many advertisers. To improve ad performance and manage your PPC campaigns more effectively, you can use Bing Ads online tools that are available to you.

• Bing Ads Editor:

Use this tool to save time and improve the performance of your search marketing campaigns. After downloading Bing Ads Editor, you will get an easy to use desktop application that integrates your search campaign management, be it online or offline. A few benefits of the Bing Ads Editor are:

• It’s easy to transfer your account data from Google by importing it directly into the Bing Ads Editor.
• With just one click, it will sync your campaigns and accounts, make changes and then upload your revisions.
• It can directly create campaigns, edit ads and manage millions of keywords at once.
• Bing Ads Intelligence:

With the help of this tool, you can build and expand your keyword lists using the well-known Microsoft Office Excel interface. Moreover, it allows you to measure the performance of relevant keywords on Bing, and use those parameters to improve your keyword selection and campaign performance. Some benefits of it are:

1. Work with large keyword lists of up to 200,000 words.
2. It performs integrated research on keyword and bid estimates.
3. It helps optimize your keyword campaigns.
4. It leverages keyword research templates.

• Keyword Planner:

This tool helps to choose the best and most effective ad groups and keywords to optimize your campaign performance. You will get better keyword suggestions that come from rich insights based on important trends and marketplace competition. Some benefits are:

1. Set bids accurately.
2. Customize easily.
3. Use keyword Planner at no cost.
4. Factor in targeting and segmentation.

• Bing Ads App:

By using this tool, you can manage your ads from your Android, iPhone or iPad device. You can access and update your account, or manage your ad campaign when you’re on the go using Bing Ads app.  Some benefits are:

1. It’s very convenient to view performance data, edit budgets and change bids when you’re away from your desktop.
2. It makes it easy to manage multiple accounts and view your account dashboard.
3. You can view monthly spending, clicks and get notifications when your credit card is about to expire.

• Ad Preview Tool:

You can be sure that your search ads are showing up correctly on Bing with the help of the Ad preview and diagnostics tool. You don’t need to worry about adding irrelevant impressions or clicks to check if your ad is live or not, because this tool helps you quickly preview and diagnose your ads. Some benefits are:

1. Get quick assessment and practical feedback.
2. It can troubleshoot your product ads, as well as text ads.
3. It’s very easy to access within the Bing Ads User Interface.
4. You can easily change the tool’s target options by language, domain, location and device.