Changes that PPC marketers need to know about in Bing Ads

The new changes in the design of the Bing Ads user interface can change the way to create new campaigns on this platform.  Below are the seven things that changed in the Bing Ads user interface.

1. Campaign Goals:

When you crate a campaign, you’ll have to choose your marketing objective like:

• Visits to your website.
• Visits to your business location.
• Website conversion.
• Phone calls to your business.
• Selling products via Bing Shopping Campaigns.

After selecting your marketing goal, Bing Ads will recommend some features and defaults. Whatever marketing objective you choose, Bing Ads will give you full access to every Bing Ads feature.

2. Copying campaign settings:

It’s easy to copy settings from another campaign with Bing Ads. All you need to do is check the box next to a “Use campaign settings from another campaign,” and choose any of your earlier Bing Ads campaigns from the drop down menu.  

3. Location Targeting:

With the help of Bing Ads, you can now select the specific location where you want your ads too appear. You just need to type one of the following into the search box to find the location to target.

• ZIP code
• City
• State/province
• Country/ region

4. Keyword Suggestions:

Bing ads has also changed the method of showing keyword suggestions. When you enter the URL of your website, Bing will start crawling your site and provide you with keyword suggestions and ad groups.

When you see keyword recommendations, Bing Ads will display:

• Keyword competition
• Monthly search volume for the keyword
• Monthly average CPC for the keyword

5. Ad Extension Library:

At the time of campaign setup, Bing Ads will show you some ad extensions from its library according to your marketing objectives. For example, if you’re running an ad campaign to drive visits to your business location, then Bing Ads will show you Location Extensions at the top of the list. To add more extensions, click on Add next to the relevant extension.

6. Multiple Ads:

You are no longer bound to create only one ad for your entire campaign. Bing Ads provides you the ability to set up multiple ads and easily manage them in the Ads and Ad Extensions sections.

7. Performance Estimates:

When you go to the Budget & Bids section of Bing Ads, you can see the performance estimates for your ad campaign’s:

• Impressions
• Clicks
• Average position
• Spend

If the performance of your ad campaign is running low, Bing ads will show a yellow “warning” icon next to any ad group bids. It all depends on how you have set up your campaign. You can adjust the performance estimates by changing your campaign budget and bid amount.